IFRO

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
David Ogilvy

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Special Thanks Go To

I would like to thank the following persons for sending usefull information/bug reports. (in no particular order):

Matthew Clark (EamonNag WebMaster), Greg Boettcher, Peter Mattssons, David Whyld, A Ninny, and of course all the anonymous Beta-Testers!

Thanks also to everyone that sent an email without saying their names (which are quite few... you silly you) ;)

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2026-11-01 05:31

IFReviews Dictionary

Anodon
- A genus of fresh-water bivalves, having no teeth at the hinge.